I really enjoyed presenting ‘Creating an international brand’ at the Momentum Belfast event at the Mac Theatre. It was so well organised by the team and the other speakers were so engaging. The audience was lovely and encouraging.
I talked about the importance of your brand and how it wasn’t simply a logo. A logo is a visual shortcut to your brand personality.
Invest Northern Ireland commissioned me to create a new international brand for a new product. After significant trademark name research and availability, I developed the name ViperClip.
My client appeared on BBC’s Dragons Den and pitched the ViperClip Gun concept. They had incredibly positive feedback from the Dragons, with several offering the full amount of investment. Deborah Meaden was the selected Dragon to move forward with. Quite an achievement.
The story wasn’t over – they subsequently won many innovation awards and further investment. The product is in tooling with a release date of 2023!
A truly inspiring success story demonstrating the importance of investing in your brand from the onset, from your unique name, trademarking and domain registrations, your brand identity design (logo), your corporate Identity Guidelines and maintaining a consistent and instantly recognisable tone of voice in all your communications in the future.
Can’t wait to attend Momentum Belfast’s next show at the Ulster Museum in September 2023!!!?
The goal was always to have a line-up full of real people, with real stories from a wide variety of backgrounds providing real value and I definitely believe we achieved this. We believe this is key to understanding the big picture and growth.
Another goal was to bring together a room full of like-minded individuals to learn, share and grow so we are buzzing to hear that one of the key feedbacks is that both speaker and attendees said the set-up made it so easy to network.
