The Situation:
Our client is an award-winning make-up artist, renowned for creating bespoke bridal make-up. She has a track record of bringing new beauty products to market. Her latest creation was a unique makeup removal mitt.
Product benefits:
The brief:
Our Approach:
After significant trademark name research and availability, we developed the name Bbyface. This was a made-up unique name inspired by the kinder-to-your-skin benefits of using the Bbyface product. The font used was a hand-drawn style to assist with the product’s uniqueness and authentic appeal, like it was signed by the owner using a makeup pencil.
From this, we created the strap-line “LOVE YOUR SKIN”, with reference to the effectiveness of the product, its kindness to your skin, and its positive environmental benefits. Accompanying the identity font was a little hand-drawn heart emphasising the feminine tone of voice and the strapline.
The colour palette used consisted of 2 metallic tones of gold and a dark purple tone to give it on-shelf appeal originality amongst a sea of pink tones. A full corporate identity style guide booklet was produced to highlight the corporate font, colours for print and digital, photography, stationery, and marketing collateral styling.
The Result:
The client embraced the new brand styling and has since released a range of products under the Bbyface brand which included a makeup brush cleaning pad to add to the collection.
The client has launched their own website selling her branded products.
A truly inspiring success story demonstrating the importance of investing in your brand from the onset, from your unique name, trademarking and domain registrations, your brand identity design (logo), your corporate Identity Guidelines, and maintaining a consistent and instantly recognisable tone of voice in all your communications going forward.