We were recently commissioned to create a brand name for a company specialising in transforming recycled tyre rubber to give the look and feel of wood bark chippings. This surfacing type can be used in playgrounds, parks, recreational spaces, landscaping projects and equestrian environments.
Combining the word TERRA (ground) with the word FLEX (flexible ground) helps to abstractly describe the nature of the product in a thought provoking manner. The strap line ‘SUSTAINABLE/SAFE/SURFACES’ was then created to help describe, MORE PRECISELY, the role of the company.
Once agreed we presented a number of possible creative directions for the branding. We highlighted the letter X. Above all the client wanted a brand which accurately reflected the sector leading role they play.
