The Situation:
With over 4 decades of experience, Linton & Robinson specialises in providing innovative build, supply and maintenance of agricultural waste liquid solutions. in the form of custom-built slurry tanks, lagoon liners and all manner of state-of-the-art agricultural storage solutions for the Strabane region. The client perceived a threat to their business from a Scottish competitor who was establishing a foothold in their Strabane business community.
The brief:
My approach:
To truly stand out from the competition, it was important for Linton & Robinson to modernize the brand and create a consistent tone of voice that highlighted the company’s values. The focus was emphasizing quality, trust, and experience, key factors customers look for when choosing a business. Additionally, the company continued to embrace more environmentally sustainable projects, so it was important to highlight this in its branding as well.
This would create an authentic referral method to remind existing and new customers of the quality, reliability, local knowledge and dependable service they offer above their competitors. I recommended they modernise their brand and create a consistent tone of voice highlighting quality, trust and experience. Linton & Robinson had recently diversified and embraced more environmentally sustainable projects.
A new strapline was developed that embodied their environmental compliance and underlined their partner status relationship with customers “Your Environmental Partner”. It was also recommended that they modernise their website to include the new brand style, connecting social links and highlighting their diverse portfolio projects, allowing customers to view their skills and experience. Regular social stories were recommended weekly to engage their audience.
The Result:
The new brand has been rolled out across a newly commissioned digital brochure and a completely new website design created for Linton & Robinson. The brand has also been applied to various stationery, report proposals, invoices, signage, vehicle graphics and exhibition stands.
Linton & Robinson has continued to grow with additional staff being hired for their projects. They are exhibiting and installing custom projects across Northern Ireland, Dublin, Cork, Limerick and Dunleer.
