The Situation:
For over 20 years the RS team has assisted organizations with assurance & certification. We create memorable & effective solutions!. RS works with clients and partners across various industries and sectors to deliver positive and substantial improvements in quality, sustainability, traceability and integrity assurance. Enhancing their ability to demonstrate ‘Responsible Business Practices’.
The Brief
• Develop a new and exciting website for RS to reflect its new branding
• Storyboard, design and produce a video animation to sell their story
• RS required a reinvigorated personality which allowed new clients in non-seafood sectors to clearly navigate into their specific area of interest whilst allowing precise positioning for the existing sector services.
• RS needed to capitalise on the new positioning requiring a creative and simple way to spread the message beyond just their website and would be looking for flexible animation-based collateral that could be used primarily on the website but that can also be used with other digital media channels e.g. social media. RS have a much bigger story to tell now, and needed help developing a visual language and style to say it in a compelling way.
My Approach to Brand Design for the Assurance & Certification Sector:
My job was to accurately represent their new brand across the website while making the customer journey as smooth and straightforward as possible. This began with low-fidelity wireframe visuals to accurately work out the site architecture, needs and wants of their customers. I began to build the original wireframes from this agreed architecture to more detailed UI layouts indicating colour, font style and imagery, again accurately flowing from the RS brand I had recently created for them. Once agreed we then began to prototype the high-fidelity layouts enabling the client to play and experiment with the navigation and buttons.
The Result:
The main benefits to the business will be the development of a consistent look and feel on the website and associated digital collateral. The designs were handed over to a developer who accurately built the site based on the approved design.
You can view the live website using the following link: https://rsstandards.com
The new branding was applied across their social media channels, website, Powerpoint files and printed communications.
