We were commissioned by Thrive Marketing & Communications to produce a new brand for the new company.
Thrive Marketing & Communications is a strategic marketing and business development consultancy.
Thrive provides businesses with specialist, strategic marketing support and advice from strategic reviews, market analysis and evaluation, market research, market segmentation, positioning and brand management, through to integrated marketing communications campaigns and operational support with Non-Executive Director, or interim management assistance.
The brand was inspired by the strap-line we developed “TRANSFORMING PERSPECTIVES.”
This enabled us to form an origami style of visual language to communicate this proposition. Origami represents an intelligent method of transforming a straightforward sheet of paper into something intelligent and beautiful. This really appealed to us drawing parallels with THRIVE’s business ethos.
From this we illustrated the little bird graphic, again representing a sense of freedom and liberation which THRIVE could introduce to businesses it works with. I.e. enabling your business to flex its wings and take flight.
We also worked with a modern font, which we felt had a suitable personality match. The name itself was designed in lower-case deliberately to break free from any formality barriers, seeking to present itself as a warm and approachable organisation but above all be represented as an established world-class brand.
As well as creating the logo and mark we also produced a full corporate identity manual demonstrating how the brand would work across various print and online mediums. For this we used a combination of abstract graphic elements taken from the bird motif to represent the folding paper and ensuring the material was not only professional but created a meaningful and thought-provoking visual reference.
