We were recently commissioned to create an advertising campaign for One Step Insulation. One Step is a leading spray foam insulation company based in Northern Ireland. They had an established brand but required their advertising to be more focused, identifying their very specific audiences: Farming, New builds, Existing homes and Commercial premises.
So, to create a very unique proposition for the company we developed the line “You’re ONE STEP away…”. It encapsulated the name of the company as well as highlighted the simplicity and hassle-free nature of the installation process.
We are currently working towards running this proposition across all their marketing collateral.
