The Situation:
RPM is a unique Training, Verification, and Certification Assurance Initiative acting as a Catalyst for Positive Change in Organizations to help protect our environment and oceans. It is a voluntary global plastic management assurance program, a Trust mark, and an online directory for organizations. RPM is also a registered not-for-profit and social enterprise. The team is a standard, certification, and assurance expert passionate about sustainability, the environment, and the oceans.
The brief:
• Create a strong brand that communicates the unique certification advantages for organisations
• Design a distinctive new logo and brand style across all marketing literature
• Deliver consistent brand styling across print and digital marketing collateral
The badge we created was inspired by a water droplet shape which used a rotational abstract wave shape to suggest a recycling notion. The text itself was encapsulated into the logo so that the logo could appear as a solid badge.
Our Approach to Brand Design for the Social Enterprise Sector:
RPM required a new logo in the form of a certification badge. From this, a new brand would emerge across all print and digital platforms. The badge we created was inspired by an abstract water droplet form that used a rotational wave shape to suggest the recycling notion. The text itself was encapsulated into the logo so that the logo could appear as a solid badge and stamp device.
We developed their brand materials using graphical elements from the shape across various imagery. We used the turtle to symbolize the fragility of our oceans, which was an image people could relate to and that large organisations could empathize with. Ultimately, the brief was to encourage large organisations to sign up for the training programme and receive the certification mark when completed.
The client required the freedom to share their message with organisations very quickly and remotely we designed and developed several digital brochure presentations that the client could attach to their emails, their social platforms, and their website.
The Result:
Since its creation, the RPM has grown its reach considerably with many high-level companies and organisations engaging with this certification program.
