Our new brand for Ecopart has just gone live. The company is one of the UK and Ireland’s largest distributers of quality used car parts. As official recycling partner for Autogreen UK they process, recycle, dismantle, scrap and process autos for many leading manufacturers.

The client wanted to highlight the positive recycling nature of the business avoiding predictable rotating circle graphics often seen in the industry. The brief was to elevate themselves ahead of the competition. We focused on the letter ‘e’ of their name, developing a dynamic interpretation of the letterform. The colours used are a mature midnight blue coupled with a green accent. Ecopart is one word but we used different weights of the font family to highlight the word ECO.

We also created the layered strapline “DRIVING THE FUTURE OF AUTO RECYCLING”, highlighting their significant investments into new technologies and responsible, clean working policies.

Consistency of message will roll out across all marketing literature, vehicles and signage. The new brand is currently being translated across a new Ecopart website.