We designed and developed a set of brand Purpose & Values for Glen Dimplex. Employing over 10,000 staff globally, Glen Dimplex is the world’s largest manufacturer of electrical heating appliances and holds significant global market positions in domestic appliances, cooling, ventilation and renewable energy solutions. Their offices are located across Ireland, the UK, Europe, North America,  Canada, China and Australia.

As the company rapidly expanded having sight of a common set of Purpose & Values became more difficult. The brand communications required clarity and simplicity across all their messaging.

It was time to visually articulate and communicate their core values, before rolling them out across the company with a professional creative flair. We began developing visual messaging and a tone of voice which encapsulated what the organisation stood for and its future direction. 

Their existing logo contained an infinity Celtic knot graphic, echoing their Irish’ness as well as their traditional core as a world-class company. The knot device was used as a familiar, recognised element of the branding, becoming the building block device from which colour-coded treatments represented each Value. Given this is an international organisation it was important to communicate on a level which was easily understood across various cultural and language borders.

The updated communications are currently being rolled out across the group and we updated their extensive corporate identity guidelines into one central resource to be used globally.