RGS operates in the insurance/accident management, automotive, fleet technology and risk management sectors. Their vision and ethos is to reduce road traffic collisions by improving driver risk awareness and to provide innovative solutions which contribute to significant cost savings for insurers and businesses. They track, monitor, correct, protect and insure.

We were approached by RGS as they felt that their current branding no longer accurately reflected the growing and diverse range of automotive related services they offer. It became necessary for the RGS brand to be enhanced so as to sit comfortably alongside their well-respected international partners.

The task was to create a modern, international brand which instilled confidence and trust which was future-proof. Using a very clean text based-solution we incorporated road chevron graphic accents on the letter R subtly highlighting their automotive sector.

As part of the overall branding style the chevrons device was used as a wallpaper graphic to highlight all the services they offer and partner businesses in place. A full corporate identity guidelines manual was also created highlighting the consistency of brand messaging across all print and digital platforms.